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ICE behavioural insight support shapes how Liv Life Liverpool delivers person-centred healthy weight services for families, young people, adults and pregnant women. The approach focuses on real behaviour, helps remove barriers and encourages people to create healthier habits that last beyond the 12-week programme.
Why ICE behavioural insight support matters
Healthy weight change is influenced by habits, motivation, identity and the food environment at home and in the community. ICE uses behavioural science to explore these deeper influences. These insights help Liv Life Liverpool design support that feels achievable for different households, from parents preparing meals for young children to adults who want to reshape their daily routines.
Coaching that builds confidence with food and activity
ICE coaches use motivational interviewing, planning tools and habit mapping to support each person. They help families improve food routines, learn new cooking skills and make small but effective changes to daily activities. Because the coaching adapts to each household’s needs, people feel more confident and more able to maintain progress.
Behavioural insights that improve Liverpool’s healthy weight pathways
ICE behavioural insight support gives Liv Life Liverpool clear visibility of engagement patterns, barriers and motivation. This evidence helps the team refine group sessions, digital support and one-to-one coaching. It also helps partners across the city understand how to design services that reach those who need support most.
A partnership that supports healthier communities
Liv Life Liverpool works closely with ICE because of our expertise in behaviour change and integrated lifestyle support. This partnership improves engagement, strengthens outcomes and helps reduce health inequalities. It also ensures the service continues to evolve with local needs and evidence.
Helping families and adults build healthier lives
Through ongoing collaboration, Liv Life Liverpool and ICE continue to shape a service that gives people confidence around food, cooking and activity. This approach helps families, young people, adults and pregnant women take positive steps towards long-term health and wellbeing.
Residents can sign up through the Liv Life Liverpool website. The service is free, confidential and designed to help people build healthier routines.
You can explore ICE’s behavioural insight approach to understand how we design effective lifestyle pathways. We also deliver integrated healthy lifestyle services across the UK.
